Not Futurists Drive Innovation, Now-ists Do!

Joi Ito shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea.

This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what’s going on around you right now.

Don’t be a futurist, he suggests: be a now-ist.