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  • 12 Jul 2007
  • 02:35 pm

Virtually Driving A Real BMW M3

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BMW seems to enjoy hightech sales tools in their showrooms. This time they show us a BMW M3 racing simulator. Not the ultimate racing simulator but still heaps of fun. The suspension of the car reacts to bumps in the road so you should be in for quite a ride. Watch the video.

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Comments

A nice example of creating a meaningful experience to enhance a brand and a product. It isn't just about a game or a cool simulator. The experience itself is all about BMW. You are experiencing their car.

Posted by: Innovation - CE Studios - Corey Julihn on 12 Jul 2007 | 11:24 pm

I think it's a great innovation. People should try this simulator before buying a car. I think it should be as a video games it has to be real.... People have to feel as in a real driving. Hear the sound: "CRASH!" If they do an axcident..

Posted by: pasquale on 02 Aug 2007 | 02:04 pm

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