Unicef Reinvents Charity

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22 Mar 2008
04:47 pm

To prevent children form dying due to the lack of clean water, Unicef started the Tap Project. The 22nd of March was turned into World Water Day and participating restaurants charged 1 dollar for something that was normally free: tap water. Watch the video to see how this project got the attention of the media and introduced a new way to collect money for charity.

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Category: Awareness, Concepts, Media, |
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< Since It's Friday - Hawaii Chair Sunday Sound Spotlight - Regina Spektor >

Comments

I'll drink to that! BRilliant!

Posted by: Piet on 24 Mar 2008 | 11:16 am

whoever though that up is seriously awesome.

Posted by: Jake on 25 Mar 2008 | 05:43 am

I wonder if selling clean air will be a profitable market in the future....

Posted by: Fresh Creation on 27 Mar 2008 | 06:06 pm

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