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- 14 Apr 2007
- 11:54 am
Revolutionary Ad On Tokyo’s Subway Walls
Future subway journeys will seem a little shorter thanks to these cool new ads. Literally thousands of snapshots are taken from a TV advertising campaign, each one is put up on the subway wall in the order the ad plays out on TV, and guess what happens? That subway wall becomes a flicker book. Amazing!!! Watch the video.
Same kind of advertising introduced in Europe
PS If you like this way of advertising then make sure to check out the Parasite Project.
Related News:
- Interactive Ads In Shanghai Subway
- Metro Madrid Commercial
- Subway Sing-A-Long By Naturally7
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- 7 comments |
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This already exists in europe as well:
[url=http://www.youtube.com/watch?v=HTaCi5ZQ5HI]http://www.youtube.com/watch?v=HTaCi5ZQ5HI[/url]
This is in the heatrow express.
Posted by: Rob on 14 Apr 2007 | 06:18 pm
@Rob: Thanks for the tip...! I added the video to the post.
Posted by: Fresh Creation on 15 Apr 2007 | 01:16 am
And DC in the States... I forget which subway line, though. Its a Coke add. Its pretty sweet, except isn't it what Ray Bradbury referred to in Fahrenheit 451 when he said that billboards on highways were stretched to gigantic proportions so that people could still read the ads even though they were traveling super fast? And didn't mister B. use this as another terrible feature of his dystopia? I'd think about it, but my wall-tv is calling.
Posted by: Nathan on 15 Apr 2007 | 05:32 am
Yeah DC has done this, I think either the Red Line or the Blue-Orange line.
Posted by: H on 15 Apr 2007 | 09:04 pm
This ad technology isn't really new too. It has made its debut five years ago in such cities as Atlanta, Budapest, and Kuala Lumpur, Malaysia. Advertisers and train operators benefit from these subway ads. As a new form of advertising which most people haven't seen anything like it before, it is certain to generate buzz. Moreover, it faces no competiting ads being shown simultaneously to riders along the subway tunnels. For train operators, it represents a new source of revenue.
Posted by: Highlander on 29 Apr 2007 | 03:09 am
@Highlander: Thanks for the extra info. I do think that this is the first video on YouTube about this ad technology.
Posted by: Fresh Creation on 29 Apr 2007 | 09:23 am
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