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- 28 Jul 2006
- 04:35 pm
Opel Make A World Deal Guerilla
Nice example of guerilla advertising. Throughout Rotterdam (Holland) cardealer-like pricetags were put underneath the wipers of cars. The pricetags were part of the ’Make a world deal‘ campaign by Opel which offers you a better deal if you decide to buy an Opel and trade in your own car during the campaignperiod.
Thanks to Joris, our reporter in Rotterdam.
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