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No Such Thing

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I found it kind of hard to watch this anti-drugs commercial. At the same time, I do think it’s a good commercial because of the impact that it had on me. Watch the video made by AMV bbdo and tell me what you think of it.

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It's a clear message, and I feel they didn't over do it. They could have made an even darker more horrific atmosphere. The balance between the message and the movie I feel is well thought-out. But maybe your intro made me expect a much ‘scarier’ ad. So that may have influenced the way I saw it. Expectations can do that to anything from a rollercoaster ride to a wild night out. In a positive or negative sense. In both cases the ‘ride’ can be more or less exciting than expected.

Posted by: Piet Wijs on 16 Apr 2007 | 10:05 am

@Piet: True, it's the same when someone tells you that he/she saw this AMAZING movie and says you HAVE to see it. Lots of times when you actually do watch the recommended movie it doesn't live up to the high expectations (or I should start meeting people with a better movie-taste? :-) ).

Posted by: Fresh Creation on 16 Apr 2007 | 11:39 am

yikes! very potent! thx for the post!

Posted by: art barbato on 16 Apr 2007 | 11:54 pm

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