COMMENTS

wicked cool. blogged it.

Posted by: Robert on 17 Oct 2006 | 04:24 pm

:-) yeah... sony has been creating a big buzz about this commercial... I liked the commercial with the bouncing balls better though.

Posted by: Martijn on 17 Oct 2006 | 06:59 pm

Dear Sony Bravia,

You amazed me in 2006 with your epic branded video for the Sony Bravia, when you dumped 200,000 bouncing balls down the treacherously steep hills of San Francisco. The pairing of the Jose Gonzalez cover of “Heartbeats” for the music was absolutely superb.

Now, oh my dear Sony Bravia, now, you have truly brought me into a sorrow. After months of anticipation, you gave us this ad.

Not only have you failed to create the magical experience you did so well with your first ad, you even stooped as low to beleaguer an ever-tired classical song.

What made the first commercial such a massive hit? You created a feeling of wonderment, romanticism, nostalgia, curiosity, and provided everyone with a brief moment of inflection. Not only that, but the visual stimulation of watching thousands upon thousands of rainbow colored super balls bounce up and down in slow motion along the San Francisco hillsides was incredible. You provoked excitement, intrigue, and inspiration for all those that watched.

Why Sony Bravia, have you let us down with your ad, or should I say pathetic excuse for branded entertainment. I waited patiently for this ad to be produced, and now I am in a state of utter disappointment.

In the words of Derek Zoolander’s father, Larry Zoolander, “You’re dead to me boy [Sony Bravia]. You’re more dead to me than your dead mother.”

Sincerely,

-R

Posted by: Reid on 17 Oct 2006 | 08:55 pm

Quite a story there, Reid... But you're right. I expected much more from the commercial as well. Especially after viewing the 'making of' with the building....

Posted by: Martijn on 17 Oct 2006 | 09:05 pm

Which are the two classics songs that play in the sony commercial bravia where color the buildings ?

Posted by: Josue Manuel Carreño Sharpe on 15 Dec 2007 | 11:27 pm

This is one of the best commercial I've ever seen .it looks so real

Posted by: rental toilets on 09 Jan 2008 | 11:24 am

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