COMMENTS

It would be nice when filmmakers would again make a SF movie based on science predictions, that could inspire marketeers! (Minority Report II?)

Posted by: Erwin van Lun on 12 Mar 2008 | 03:10 pm

The main difference (and a big one imo) is that the Minority Report interface wasn't a touch interface, whereas this one is. If you want to see an interesting non-touch interface, check out what some colleagues and I at the University of British Columbia did recently using shadows for interaction:

http://www.youtube.com/watch?v=Su4ZIqxaObo

Posted by: Garth on 12 Mar 2008 | 05:58 pm

@Erwin: Why do you say that they should make a movie like that to inspire marketeers? Marketeers get inspired by new ways of selling stuff... Or am I overlooking something?

@Garth: Thanks for adding the clip! Very interesting.

Posted by: Fresh Creation on 12 Mar 2008 | 06:05 pm

@FC: two kinds of marketeers could be inspired:
1) New Media Enterpreneurs developing new interfaces
2) Marketeers who traditonally used mass-communiation media like tv and radio for bringing their messages across, and still hardly realise that the true revolution in media is yet to come. Realizing Minority Report wasn't SF, but could be considered as a documentaiy on the future, a new movie could help them to realise to tipping point about to come.

Posted by: Erwin van Lun on 12 Mar 2008 | 06:21 pm

@Erwin: I see.... New Media Entrepreneurs sounds better than marketeers to me... :-) Entrepreneurs are people with vision that introduce new products by themselves and take a big risk for that.

About marketeers becoming aware of the opportunities of new media to bring their message across: I'd rather look at it as new creative ways that actually make my life easier than new creative ways that companies can use to try to sell me stuff. But maybe I'm a bit cynical when it comes to marketing. I studied it at university, but when I look at it now I see it as skills being learned to manipulate people. Too harsh? ;-)

Posted by: Fresh Creation on 12 Mar 2008 | 06:39 pm

TomTom, Postbank and Philips CMO's have been chosen as marketeers of the year in the Netherlands previous years. Those people are really into using new technology to add more value in the live of consumers. That's what marketing is about, to my opinion ;)

Posted by: Erwin van Lun on 12 Mar 2008 | 08:04 pm

@Erwin: According to Wikipedia marketing is "a societal process which discerns consumers' wants, focusing on a product or service to fulfil those wants, attempting to mould the consumers toward the products or services offered." Two words strike me: 'mould' and 'consumers'. I am not a consumer. I am a person with certain needs. And I don't like to be 'moulded'.

PS Interesting topic this is... What if a group of marketeers and a group of 'ordinary people' came together offline to discuss if companies really listen to the needs of the people. That would make both marketeers and 'ordinary people' aware of how they are looked at. Interesting, I'd say.

Posted by: Fresh Creation on 12 Mar 2008 | 09:33 pm

Marketing is just about creating and fulfilling needs. It's definition changes when our environment changes. It wasn't possible to co-operate in the past, it is now and will be common practice in the future. The term 'marketing' and 'consumer' will have to be redefined. Good marketeers understand this or will understand this. It's my core business explaining that to people (so hope i'm clear :-s )

Posted by: Erwin van Lun on 12 Mar 2008 | 10:41 pm

That copy of the video you embedded appears to have been ripped off by spammers, check the "see here for more info" url on the YouTube page. It's a parked domain full of adsense. http://www.youtube.com/watch?v=mtLX52z4kPU looks like original vid.

Posted by: Marshall Kirkpatrick on 13 Mar 2008 | 01:10 am

@Erwin: I think fulfilling needs is okay IF it contributes to the happiness of a person. 'Creating needs' is something that sounds a bit scary. It's like a person doesn't need something but companies try to make him believe that he needs that.

Yes, the role of marketeers is changing but that role is only changing because they are forced to due to the influence of people on the web. Why didn't shift come earlier? (Yes, I'm testing your ability to explain the changes in the marketing sphere ;-) )

@ Marshall: Thanks for the tip. I added the original video to the post.

Posted by: Fresh Creation on 13 Mar 2008 | 08:34 am

@FC: No one even wanted a dish washer, a magnetron or even a TomTom. By understanding human's primary drivers, (good)marketeers understand much better what people want, than they do themselves. That's why market surveys are very often unreliable. People do not know what they want.

Posted by: Erwin van Lun on 13 Mar 2008 | 11:38 am

@Erwin: People know what problems they face. They have a need to solve those problems. But are marketeers the people that solve those problems? For instance: a dishwasher solves the problem of people wanting to spend their time on other things than washing clothes. But did marketeers come up with a solution for that or did industrial designers do that? I still look at marketeers as people that try to sell as many of a certain product as they can. Please correct me if I'm wrong. :-)

Posted by: Fresh Creation on 13 Mar 2008 | 08:46 pm

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