Lego Social Strategy | Fresh Creation

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  • 10 Jun 2008
  • 01:11 pm

Lego Social Strategy

Lego Social Strategy

Jake McKee, ex-Lego employee and now founder of social media consultancy Ant’s Eye View, talks about his work in developing a community for Lego. In case this presentation is of interest to you then you’ll probably also enjoy the post Lego Let’s You Do Their Innovation.


via interactive marketing trends

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Comments

Thanks for pointing the speech out!

Posted by: Jake McKee on 11 Jun 2008 | 04:07 am

@Jake: You're welcome. :-)

Posted by: Fresh Creation on 11 Jun 2008 | 09:15 am

I seem to have trouble viewing the rest of the video... it stopped and stopped loading at the 10:14 mark...

Posted by: Paul on 18 Jun 2008 | 07:55 am

@Paul: Sorry, can't help you with that. Contact the people at Blip.tv if you have any problems.

Posted by: Fresh Creation on 18 Jun 2008 | 10:40 am

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