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John Gerzema - The Post-Crisis Consumer

The story
John Gerzema says there’s an upside to the recent financial crisis - the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Why this story inspired me
All the positive examples of shifts that are happening due to the financial crisis made me realize again that this financial crisis might just be the biggest opportunity the world has ever had to change for the better.

What I hope sharing this story will lead to
I hope that people will start to focus more on the opportunities that the crisis is bringing.

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