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First Else - The Built From Scratch Smartphone

The story
What happens if you throw away all of the smartphone interfaces that you know and start building a brand new one from scratch? You might end up making a smartphone like the First Else. Though it is launching in Q2 next year, this looks like a phone from the future.

Why this story inspired me
I think it takes guts to say: Let’s start all over and see where we will end up. They worked on this phone for 2 years. This shows dedication and a need to make something special. The result is an interface that might make other phone companies reconsider their interfaces.

What I hope sharing this story will lead to
I hope that the First Else will inspire other people/companies to challenge themselves to go beyond what’s already out there and really take their creations to a next level.

Bonus Two promotional videos for the First Else

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