Design Thinking | Fresh Creation

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  • 25 Oct 2009
  • 09:20 am

Design Thinking

Tim Brown, CEO of the innovation and design firm IDEO, makes a case for solving problems by design. Design, he says, has too often become a tool for consumption that is mainly applied to make products more appealing. But the challenges of today - from health care to clean water - require design thinking on a much bigger level. And because design - understood in this bigger sense - is “too important to be left to designers”, it also needs to be participatory design. See also Tim Brown’s Design Thinking blog.

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