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- 20 Sep 2007
- 01:13 pm
Cold As Ice BMW Art
The San Francisco Museum of Modern Art is displaying an object of advanced industrial design - the BMW H2R race car - transformed by Danish Icelandic artist Olafur Eliasson. To be able to show the BMW art object an 800 square feet custom made freezer was put inside the museum. Cool.
Bonus video: BMW H2R Hyodrogen Racer world record attempt
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- 4 comments |
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art and marketing are more and more closer don't you think ?
Posted by: IPUB on 20 Sep 2007 | 10:57 pm
@IPUB: Yes. I like the BMW approach since they put serious money and effort into making beautiful art and movies. And they have done so for a long time.
What I don't like, and what happens a lot of times, is that an artist makes a brilliant piece of art and then later a company uses that same idea or piece of art to promote itself. For instance the [url=http://www.freshcreation.nl/comments.php?id=929_0_1_0_C]Audi S3 commercial[/url].
Posted by: Fresh Creation on 21 Sep 2007 | 09:38 am
By the way I LOVE YOUR BLOG !
Thank you for giving me an fresh and open minded perspective.
There are lots of things here in Montreal but you know it's north america, everything is driven by cash, creation too...
Posted by: IPUB on 21 Sep 2007 | 03:10 pm
@IPUB: Great to hear that you appreciate my daily efforts in providing inspiration. :-)
Posted by: Fresh Creation on 21 Sep 2007 | 03:30 pm
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