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- 12 Jul 2007
- 01:47 pm
Canon Promo Makes Cinema Crowd Cheer
In the months May and June of 2007 a live act was performing in Dutch cinemas during a Canon commercial to promote the Canon EOS400D digital photocamera. Canon is not the first brand to add live performances to their cinema commercials. Bacardi did a similar promotion trick in Dutch cinemas a while ago. The Human Joysticks promo is still my personal favorite unusual cinema advertisement.
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