Apple And Religion Aren’t That Different | Fresh Creation

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  • 16 Jun 2007
  • 10:04 am

Apple And Religion Aren’t That Different

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“Apple’s concept stores have been spreading across the United States, reinforcing the brand’s identity, bringing the Apple world closer to its devotees, and gathering newcomers to the faith.” Brand futurist Martin Lindstrom tells us about the 3 main similarities between Apple and religion when it comes to building a brand. 

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COMMENTS

Interesting commentary
I've added this to my blog ;)
http://jenirodger.blogspot.com/

Posted by: jeni on 01 Jan 2009 | 05:57 pm

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