COMMENTS

Great commercial! It would be so relaxing without all those annoying ads... "To be simple means to make a choice about whats important, and let go of all the rest. When we are able to do this, our vision expands, our heads clear, and we can better see the details of our lives in all their incredible wonder and beauty." - John Daido Loori

Posted by: wasta on 15 Sep 2007 | 08:56 pm

@wasta: I think we got so used to advertising that we practically don't realize the brainwashing that we go through each day... Without even knowing it we start to think we need things we don't really need. This is why loads of people go shopping and I think it's such a sad sight. The more luxurious stuff we buy, the poorer we are.

Posted by: Fresh Creation on 16 Sep 2007 | 10:07 am

@Fresh Creation: I think that advertising is an opportunity to see a different kind of film/artwork. This ad against (other) ads is a good example of it. Beatutiful!

Posted by: Elias Heuninck on 16 Sep 2007 | 01:59 pm

@Elias: Yes, sometimes people put effort into creating an ad like a piece of art. If that's the case I like to show them here. But in general it's just companies encouraging you to buy stuff... Buy and be happy. That seems to be the message. While in the end everyone knows that owning/buying stuff is not what's gonna make you happy.

Posted by: Fresh Creation on 16 Sep 2007 | 02:56 pm

Indeed, the psychological thing behind advertising is to sell products, but it's the way we handle that attitude that makes us happy or not.

Posted by: Elias Heuninck on 16 Sep 2007 | 03:26 pm

@Elias: Yes, but it seems to me that more and more people think that their happiness depends on what they own. There's no other way that I can explain what happened at the [url=http://www.freshcreation.nl/comments.php?id=740_0_1_0_C]PlayStation 3 launch[/url] and the [url=http://www.freshcreation.nl/comments.php?id=1196_0_1_0_C]iPhone introduction[/url].

Posted by: Fresh Creation on 16 Sep 2007 | 03:35 pm

hmm, It's not only about the products, it's about lifestyle and belonging to a social group of people. It's like expressing yourself by the music you like. The happening for the people in the videos that you showed me is like a big concert, where 50% or more of the "happyness" goes to the feeling of belonging to a group. Therefore: I 'm more concerned about the vision of the advertizers (the need for being slim or cool) than seeing the users/buyers as a victim of the advertising industry.

Posted by: Elias Heuninck on 16 Sep 2007 | 04:32 pm

@Elias: But people are flooded with advertising since they are born. You get 'programmed' to buy stuff without realizing it.

Posted by: Fresh Creation on 16 Sep 2007 | 04:45 pm

Yes, it's quite a brainwashing practice, but 'people' are not just weak creatures that undergo these ads. But buying can be part of a social group: like fashion-minded people for instance. But I see that as a sort of second-player (the buying after the social group and not the 'unconscious buyer' alone).

Posted by: Elias Heuninck on 16 Sep 2007 | 04:56 pm

@Elias: Some people are weak creatures that undergo ads. That's why people get into financial problems because they can't afford the stuff that they think they have to buy....

Posted by: Fresh Creation on 16 Sep 2007 | 08:51 pm

I remembered a nicely animated music videoclip Pleix did for 'Futureshock: Pride's Paranoïa'. I think it visualize very good what you feel about mass consumption. [url=http://www.pleix.net/futureshock.html]http://www.pleix.net/futureshock.html[/url]

Posted by: Elias Heuninck on 17 Sep 2007 | 10:26 am

@Elias: That IS a nicely animated video! And it does visualize how I feel about mass consumption for a certain group of people. Thanks for the link. :-)

Posted by: Fresh Creation on 17 Sep 2007 | 10:50 am

The video is really appealing, the audio is something different, [offtopic] but you certainly have to take a look at the PLEIX.net site, really nice stuff out there! [/offtopic]

Posted by: Elias Heuninck on 17 Sep 2007 | 10:54 am

@Elias: [offtopic]Yes, I know the pleix site. Hadn't visited it for a while though.[/offtopic]

Posted by: Fresh Creation on 17 Sep 2007 | 11:04 am

The [url=http://www.youtube.com/watch?v=PmCDwAC62Gc]result of effective advertising[/url]?

Posted by: Fresh Creation on 17 Sep 2007 | 11:18 am

I love it, period. Simple, engaging, and still manages to make a social commentary on visual pollution caused by us advertising creative types. Cool

Posted by: Pier Lalonde on 18 Sep 2007 | 11:51 am

[url=http://www.ilanapaterman.org/portfolio/unnecessary.html]http://www.ilanapaterman.org/portfolio/unnecessary.html[/url] it's a conceptual design project made 2 and a half years ago. it's a suggestion of having a 'clean' physical world, leaving all unnecessary information in the virtual world, being accessed IF you want. a matter of choice.

Posted by: ilana on 19 Sep 2007 | 04:29 pm

@ilana: Thanks for the link and the added info. Did you add the clips to YouTube by any chance? Perhaps I can use them for Fresh Creation.

Posted by: Fresh Creation on 20 Sep 2007 | 11:58 am

ok. i'll do that and then i'll let you know. thanks :-)

Posted by: ilana on 21 Sep 2007 | 08:48 pm

[url=http://www.youtube.com/watch?v=jH9ls46itB4]http://www.youtube.com/watch?v=jH9ls46itB4[/url] [url=http://www.youtube.com/watch?v=1CQkoPCiBHI]http://www.youtube.com/watch?v=1CQkoPCiBHI[/url]

Posted by: ilana on 23 Sep 2007 | 03:58 am

The ad-glasses make no sense to me, because there's not really a choice for the user of it: who wants to put them on? Off cource, nobody. If someone would like to have information about commercial products: use the internet, look into folders etc... It would make more sense to encourage the clients of the advertising offices to be more original, creative... to make beautiful things as advertising, so that it would be a beautiful//interesting thing to see. The Supermarket clip expresses the whole thing better. But for me the ad-pollution is less annoying then the fact products are made for a narrow target-user-group: Cornflakes: Stupid children and women that want to be as slim as possible. There isn't cornflakes for, just, people... It seems that every food-product needs to accomplish something: like to add more vitamins, calcium, make us slim, make us have more energy or let us be more successful etc... For me: the attitude of product designers to buyers is more annoying than the ad-pollution, because we can ignore that. We can't 'ignore' the stuff we (are forced to) eat.

Posted by: Elias Heuninck on 23 Sep 2007 | 01:41 pm

LEAVE A COMMENT