Design Thinking

Tim Brown, CEO of the innovation and design firm IDEO, makes a case for solving problems by design. Design, he says, has too often become a tool for consumption that is mainly applied to make products more appealing. But the challenges of today – from health care to clean water – require design thinking on a much bigger level. And because design – understood in this bigger sense – is “too important to be left to designers”, it also needs to be participatory design. See also Tim Brown’s Design Thinking blog.